Thinking
Written from inside
the work.
Pieces on biopharma analytics, AI search visibility, and marketing optimization — drawn from live engagements, anonymized, and written for practitioners. More are in progress.
Oct 2026
OpenEvidence Is Becoming the HCP Search Engine. Here's What Pharma Should Do About It.
AI Search
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Oct 2026
GPT-6 Is Now the ChatGPT Default. Your Visibility Baseline Is Stale.
AI Search
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Sep 2026
How much should a pharma brand budget for GEO?
AI Search
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Sep 2026
Your AI visibility report is measuring the wrong queries
AI Search
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Aug 2026
Direct traffic is not a measurement channel. Stop reporting it like one.
Analytics
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Jul 2026
Your ARD should be compiled, not written
Analytics
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Jul 2026
The bots in your verified pool
CRM
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Jun 2026
The 76% conversion rate that wasn’t
Analytics
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Jun 2026
You can rank #1 on Google and still be invisible in AI search
AI Search
→