Thinking
Written from inside
the work.
Pieces on biopharma analytics, AI search visibility, and marketing optimization — drawn from live engagements, anonymized, and written for practitioners. More are in progress.
Sep 2026
Your AI visibility report is measuring the wrong queries
AI Search
→
Aug 2026
Direct traffic is not a measurement channel. Stop reporting it like one.
Analytics
→
Jul 2026
Your ARD should be compiled, not written
Analytics
→
Jul 2026
The bots in your verified pool
CRM
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Jun 2026
The 76% conversion rate that wasn’t
Analytics
→
Jun 2026
You can rank #1 on Google and still be invisible in AI search
AI Search
→