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Insights, articles, and insights from the PharmaForward team.

Custom Event Imports in Google Analytics 4: A Game Changer for Pharma and Healthcare Marketers
Custom Event Imports in Google Analytics 4: A Game Changer for Pharma and Healthcare Marketers
Benjamin ZipkinJune 14, 2024Analytics, Google
We Built a Custom GPT to Expedite Compliance Reviews
We Built a Custom GPT to Expedite Compliance Reviews

We developed a custom GPT for pharma marketing regulatory reviews using an LLM built from full scrape of fda.gov and over 200 warning letters. Could this help shave time off the review process?

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Benjamin ZipkinMay 22, 2024AI, Artificial Intelligence, Compliance
PharmaForward Founder Ben Zipkin Named 2024 a PM360 Elite 100 Award Winner
PharmaForward Founder Ben Zipkin Named 2024 a PM360 Elite 100 Award Winner

We are thrilled to announce that Ben Zipkin, the visionary Founder of PharmaForward, has been honored as a 2024 PM360 Elite 100 award winner in the Tech-Know Geeks category! This prestigious accolade recognizes Ben's remarkable contributions and innovative spirit in the pharmaceutical and biotech marketing industries.

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Benjamin ZipkinMay 22, 2024News, Awards, Ben
Matomo - A Worthy Google Analytics Alternative for Biopharma Websites
Matomo - A Worthy Google Analytics Alternative for Biopharma Websites

Matomo offers a robust, customizable, and privacy-focused analytics solution perfect for pharma and biotech clients. Its ability to deliver deep insights, ensure compliance, and provide cost-effective value makes it an essential tool for marketers aiming to elevate their strategies and achieve better outcomes.

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Benjamin ZipkinMay 22, 2024Analytics, Matomo, Measurement, Technology
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